Scenes of cigarette use have become less common on prime-time television shows, and it may be linked to reduced smoking rates in the United States, a new study suggests.
Researchers from the Annenberg Public Policy Center at the University of Pennsylvania in Philadelphia looked at cigarette use depicted in more than 1,800 hours of popular U.S. prime-time dramas broadcast between 1955 and 2010. They also looked at smoking rates among adults during that period.
Scenes involving cigarette use on such shows fell from nearly five scenes per hour of programming (excluding commercials) in 1961 to about 0.3 scenes per hour in 2010, according to the study published online April 3 in the journal Tobacco Control.
Researchers from the Annenberg Public Policy Center at the University of Pennsylvania in Philadelphia looked at cigarette use depicted in more than 1,800 hours of popular U.S. prime-time dramas broadcast between 1955 and 2010. They also looked at smoking rates among adults during that period.
Scenes involving cigarette use on such shows fell from nearly five scenes per hour of programming (excluding commercials) in 1961 to about 0.3 scenes per hour in 2010, according to the study published online April 3 in the journal Tobacco Control.


.jpg)
